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The social marketing trends that took over our feeds in 2025
2025: the year when TikTok was banned for approximately one (1) day in January before countless delays and sales talks left the ultimate fate of the platform up in the air. It was also the year when brands grew more silent on social issues and louder on just about everything else. Meghan Markle became an affiliate influencer. A child influencer…
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Our Third Place, a networking group, is courting women in media and advertising
Katherine Naylor Pullman knows the advertising world. She’s had advertising roles at the fan engagement platform Cameo, Reese Witherspoon-founded production company Hello Sunshine, and at the now-defunct streaming platform Quibi, where she spent roughly two…
Exclusive: Adidas extends deal with Women’s National Football Conference
Adidas’s early history is in international football, but in recent years, the brand has been throwing its weight behind American football—women’s tackle football, to be exact.That is now set to continue. Adidas, which was one…
‘Search is everywhere’: How JBL is retooling its search efforts for AI
Gaining “algorithmic trust” is top of mind for many marketers, especially as shoppers turn to AI for assistance in their search for the perfect gift or deal this holiday season. But gaining said trust can…
Spotify Wrapped is for advertisers, too
If there’s one thing that’s a sure bet at the end of the year, it’s the promise of being read for filth by Spotify Wrapped—and that’s not just true for listeners, but the app’s advertisers,…
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Exclusive: Google and McLaren extend partnership deal
Google is extending its partnership with the McLaren Formula 1 Team, execs from the companies shared exclusively with Marketing Brew.The…
ESPN plans more NBA, NFL alt casts as it looks for more ways to innovate sports viewing
At the ESPN Edge Innovation Conference in New York last week, Disney unveiled a holiday surprise.Dunk the Halls, a holiday-themed…
How ‘Barbie’ ushered in the era of the brand movie
It took more than 10 years to bring Mattel’s fashion doll brand Barbie to the big screen, but boy, was…
How brands are aiming to build ‘algorithmic trust’ ahead of an AI agent-powered Black Friday
Whether you’ve got your eyes on the latest pair of Meta Ray-Ban shades, a cozy sweater from The Row, or…
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Is ‘Black November’ a problem?
It used to be that the frenzy of Black Friday and Cyber Monday was tied to a set few days at the end of November.That’s no longer the case.The window for holiday-timed sales has crept up earlier and earlier, with major brands like Ulta, Lowe’s, and Best Buy pitching preliminary…
The most marketable college athletes in winter sports: report
It’s not really peak college basketball season until March, but winter is coming, and marketers might be thinking about their NIL portfolios in the winter sports space sooner rather than later.Basketball players dominated the NIL platform Out2Win’s list of the top 50 most marketable college athletes in winter sports, with…
To promote “Bugonia,” Focus Features invited fans to step into the world of alien conspiracists
If alien activity has been of concern lately, good news! All suspicions of extraterrestrial life can be collected and discussed on a website made for that very purpose.Bugonia, the latest film from Oscar-nominated director Yorgos Lanthimos, centers on two conspiracy theorists kidnapping a pharmaceutical CEO, and the marketing team decided…
Why CarMax is switching up its messaging but sticking with sports
In the basketball marketing world, CarMax is something of a fixture. It’s been an official sponsor of the NBA and WNBA for half a decade, and has for years used superstars from both leagues, like Stephen Curry and Sue Bird, in its ads, some of which have gone viral.In the…
Coworking with Sierra Ripoly
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Sierra Ripoly is the head of integrated communication at Flamingo, a body-care brand. She has also worked in marketing and social media strategy at brands including Danessa Myricks Beauty, Ring Concierge,…
Jim Beam is taking its American roots to global fans with sports sponsorships
It’s hard to overstate the role of leagues like the NFL and NBA in American culture, but a few other sports have been giving them a run for their money: Soccer is on the rise, MLB had one of its most exciting postseasons in recent history, and Formula 1 has…
Netflix House invites fans to come in—and hopefully come back
Wanna come over and Netflix and chill? And also do a VR experience and solve an escape room and play mini-golf?That’s the question Netflix executives are hoping consumers will say yes to. Netflix House, the first of three planned immersive complexes based on its popular IP, opened its first set…
The secret sauce behind Taco Bell’s sustained social engagement
Caliber is reimagining how stories are created, shared, and valued by meeting audiences on their terms, in their tone, and on their time.Using insights from its own success on social media, Caliber simplifies social to move brands forward—making work that works.This story is the latest in a series exploring how…
Disney’s holiday short is a story of friendship and imagination
A doodle on a Christmas list isn’t a mistake or a smudge but an opportunity for a new friend in Disney’s heartwarming holiday short directed by Taika Waititi.Over the course of the nearly three-minute spot, from adam&eveDDB, a young girl finishes her Christmas list with a doodle and leaves it…
An ‘antidote’ to short-form video: Why some brands are leaning into short films
Why limit an ad to 30 seconds when it could basically be a movie?Lengthy, cinematic ads are becoming increasingly popular, with brands like United Airlines, Cash App, Uber, Gucci, and Gushers creating short films that bust typical advertising parameters wide open. These ads, which often employ film production tactics and…
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Bot activity amplified unproven link between autism and Tylenol on X: report
Caliber is reimagining how stories are created, shared, and valued by meeting audiences on their…
How Teton Ridge is roping in new fans for rodeo and Western sports
Feeling the inexplicable urge to shout “yeehaw” or rock a pair of cowboy boots? You’re…
Why fan edits are movie marketing magic
Caliber is reimagining how stories are created, shared, and valued by meeting audiences on their…
Behind the scenes of the branding for the two newest PWHL teams
Before hockey takes center stage—or center rink—during the Winter Olympics in February, the puck will…
Meta has reportedly been raking in billions from scammy ads
Meta has been raking in the cash from scammy ads, according to new reporting from…